Midlife is an exploration.

OUR COACHING PROGRAMS

Design what’s next.

One year. Three programs. Add-on coaching.

The full Ladyculture coaching experience is the Self Construct Year: a complete, guided year-long engagement moving through three sequential programs. It is designed to be taken as a whole. Each program is also valuable as a standalone experience, and each one is the gateway to the next.

We created the Self Construct framework based on our lived experiences and professional expertise, inspired by the ways of designing, building, and integrating that have both proven to get results and served us personally.

  • Discovery is where you get honest. Over 12 weeks in a cohort of fellow women, you do the Define work: the stock-taking, the values clarification, the identity mapping that high achievers most need and most skip.

    You arrive with questions. You leave with clarity. Women who have worked with us doing this foundational type work describe it as the first time in years they’ve thought this clearly and deeply about their lives or identities in years.

    • 12 weeks, cohort-based

    • Six biweekly group sessions with Roya and Shannon

    • Six independent work weeks with guided assignments

    • Private cohort space inside the Ladyculture community

    • 6 months of Core community membership included

    Pricing

    Founding cohort: $1,997. Standard: $3,000.

    Founding price applies to all 2026 cohorts.

    Cohort 1 opens Summer 2026. Join the waitlist.

    NOTE: Discovery is the required entry point for the Incubator. Everyone starts here because the clarity gained in Discovery will give Incubator participants a fab foundation to build upon.

  • The Incubator builds on what was discovered in the Discovery program, and where we focus on designing and building the life, self or passion project we want to create next. Over six months, you work in a specialized track alongside women navigating the same dimension of life as you, while staying connected to the full Incubator cohort.

    Three tracks. You choose the one that fits where you are.

    Work

    Career identity, professional reinvention, purpose-driven work, business building. For women navigating career transitions, wanting to build something new, or seeking alignment between values and professional life.

    Relationship

    Partnership, family dynamics, friendship, intimacy, the self in relation to others. For women whose relationships are the central site of growth: divorce, empty nest, evolving partnerships, renegotiating roles.

    Self

    Identity, body, spirituality, creativity, reclaiming lost parts of self. For women seeking to reconnect with themselves: perimenopause, creative reclamation, spiritual deepening, or the question: ‘Who am I when no one is watching?’

    Pricing

    Incubator: $6,000. Includes Core membership for the duration of the program.

    Prerequisite: Self Construct Discovery (or equivalent 1:1 work with Roya or Shannon).

    Cohort 1 launches Fall 2026.

  • Integration is the final phase of the Self Construct Year. It is where we embody and practice what we discovered, designed and built in the previous phases: reconciling contradictions, sustaining changes, and fully stepping into the identity you’ve been building.

    For Incubator graduates who are ready to complete the year.

    Pricing

    Integration: $3,000. Details and dates released to Incubator graduates.

  • Discovery + Incubator + Integration. One year. The complete Self Construct experience.

    Women who commit to the full year arrive in the Incubator with clarity already in hand. They build faster and go deeper. They finish the year as someone noticeably different from who they were at the start, in the most specific, concrete, livable way.

    If you know you’re ready for the complete experience, enrolling in the full year gives you the best pricing and a seamless progression through all three programs.


    Self Construct Year

    Self Construct: Discovery (12 weeks) + Self Construct: Incubator (6 months) + Self Construct: Integration (12 weeks).

    Full year pricing: $10,500 (save $1,500 off of a la carte pricing).

    Full year enrollment discount applied at checkout.

    Prefer to decide after Discovery? You can enroll in the Incubator at standard pricing after you complete the 12 weeks.

  • Access private 1:1 coaching as an add-on to any Self Construct program.

    For some women the cohort experience is enough. Others want something more private, more intensive, and more tailored to the specific complexity of their lives.

    VIP 1:1 coaching with Roya or Shannon can span from a one-off clarity session to a year-long strategic partnership.

    Bi-weekly sessions, unlimited messaging between sessions, and a completely individualized engagement built around where you are and where you’re going. Work at the pace and depth your situation requires.

    VIP 1:1 is available alongside a group program for women who want both the cohort energy and a private strategic partnership.

    Add-on Coaching packages start at $1500

    To explore whether this is the right fit, or for larger package or engagement pricing, reach out directly.

Founding cohort starts Summer 2026

The Self Construct Journey

Design Your Next Chapter

Design Your Next Chapter

Not sure where to start?

Our 12 week Discovery group coaching program is the entry point.

It is designed for the woman who knows something needs to shift but isn’t sure where to start, and would like to build confidence in community.

  • "Roya has an incredible gift for helping you see the bigger picture while also providing practical, actionable steps to move forward."

    Sarah D., Entrepreneur

  • "A hugely valuable investment in myself… Shannon helped me organize my thoughts and create language that distills who I am and what makes me unique and powerful."

    Taryn Williams, Architect Engineer

  • "Our work together had a profound impact on how I move through my life."

    Kera B., Marketer, Mom, MBA

  • "The work was invaluable. I knew my audience — but to articulate it, to say it out loud — that was everything. Once I got that done it was like, woosh! Things just took off."

    R.P., Ceramic artist

Common questions about our programs

Where do I start if I'm new to Ladyculture?

1

Start with the membership community, which you can join for $30/month as a founding member. It gives you a feel for the culture, the methodology, and the other women before you commit to a program. When you're ready to go deeper, Self Construct Discovery (our 12-week cohort) is the required entry point for all programs. It's designed for exactly the woman who knows something needs to change but isn't sure yet where to start.


Can I do coaching without joining the community?

2

All coaching programs include community membership automatically; it's built into the program experience. The community is where the between-session work happens, where you stay connected to your cohort, and where the longer-term change tends to stick. The two are designed to work together. With that said, it’s your choice if you want to connect only within your program group cohort or also participate in the wider community.


What makes Ladyculture different from other coaching programs for women?

3

A few things. The Self Construct methodology is proprietary and rigorous: it's not a repurposed business framework or a repackaged wellness protocol. The community is built for depth, not just connection. And the founders Roya Platsis and Shannon DeJong bring complementary expertise in transformation strategy and identity design that most programs don't have. The result is a space that takes the whole person seriously: the career, the relationships, the body, the soul, the identity, all of it.