Specialties: Brand, Identity, Creativity

Shannon DeJong has spent more than two decades asking one question: who are you, and how do you build something honest from that?

As founder of House of Who, a brand naming agency launched in 2011, she has created hundreds of brand identities for organizations ranging from early-stage startups to Google, Adobe, and HP. Her training is in linguistics & communications from UC Berkeley, which means she has always understood that naming something is the first act of making it real.

After two decades of applying that question to companies, she recognized that the same work she did for brands was precisely what women in midlife needed for themselves: the profound work of designing a new, emerging self.

She brings a lifelong instinct for convening women: HOWL, a women's business mastermind in Berkeley; the BE Conference at SXSW; Da Salon, a literary salon in Sonoma County.

She is a trained actor and performer, writer for the stage and page, and a twenty-year Soto Zen practitioner, all of which ground her coaching and consulting work in deep presence and a capacity for big, existential topics. She explores similar themes in unbranded, her newsletter on brand and identity. She splits her time between Northern California and Southwest France, and is the mother of a toddler, her greatest creative work to date.

Specialties: Leadership, Career, Change, Psychedelic Integration

Roya Platsis is an executive coach, transformation strategist, and psychedelic integration coach who works with high-performing women navigating midlife redesign.

She spent nearly two decades inside organizations as a senior HR executive, doing the work of leadership development, large-scale transformation, and change management. She knows what it actually takes to build something that makes sense. It’s not just the inspiration part, but the systems, the structures, and the follow-through. She brings that same rigor to the deeply personal work of identity and life redesign.

Roya’s coaching practice is equal parts inner work and strategic frameworks. There’s tarot and spreadsheets and enneagram. She is as comfortable building a life architecture with you as she is sitting with you in the hard shit or making an altar to welcome in a new season or reason.

Along with being an entrepreneur and coach, she is a wife, mother to two young adults, is a community builder, and a firm optimistic realist. She has tiny fun tattoos. She is both super intense and very laid back. She will tell you the truth before she tells you what you want to hear. She WILL be swearing. She finds great joy in a room full of women who are diving deep, getting goofy, and going all-in on authenticity.